Dreamskin Health

What they got:

Iguazu started the process with a product positioning workshop aimed at identifying how the products should best be presented to customers. Combining this information with market research and input from patients and physicians the creative team developed a product logo, brand colours, fonts and identity. These values were then added to the product data and information to create product packaging, patient information, promotional material, stationary and finally a product website. Dreamskin Health clothing was launched to the NHS in May 2010 and Iguazu continue to support the product as their branding and advertising partner.