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Arnywear

Client: IFT Plc
Project: Brand & Product Development

What they wanted:
A new product to launch with only a name and a set of product benefits. IFT required the skills of a marketing and product development agency to build and position Arnywear; starting at selling to retail stores through to merchandising to the general public.

What they got:
The full Iguazu business development service! Building a brand identity and icon; providing colour and brand palettes; a class-leading commerce website; innovative presentations for buyers, press and advertising, and organising photo shoots. Once sales were secured we pushed the creative boat out and developed packaging, display units for stores, supporting product information and even TV advertising! Iguazu and Arnywear are now confirmed development partners for the future.

Services provided:

Corporate identity design & development
Brand Development
Product development
Display units
POS
Brochure