What they wanted:
Intelligent Fabric Technologies Plc wanted to develop the brand, positioning and commanding claims for Arnywear in a way that would convince buyers at high-street retail to stock the products in their stores.

What they got:
Iguazu worked with the Arnywear brand icon to develop a consistent and compelling set of product support materials and buyers materials. This included product packaging, a compelling product website, a buyer presentation delivered in a retail aware manner and sales support materials.

Result:
Arnywear was launched in January of 2006. By the end of the 2006 it had been stocked in Boots, Sainsbury, Mothercare, Blacks and Adams. All retailers have re-ordered for the 2007 season.

Services provided:

> Web Development
> Product Development
> Integrated Marketing
> Interactive Sales

T: 0208 977 7599
sales@iguazu.co.uk