What they wanted:
Bupa wanted to create an interactive online presence to highlight healthy activities in a fun engaging manner and to bring the Bupa brand to potential new customers.

What they got:
The online Office Olympics. Iguazu created a number of interactive flash games which allowed the player to pit their wits against other players in a number of easy and fun 'office challenges'. Coupled with search engine optimisation and a viral campaign, this created a new communication channel with a new audience.

Result:
The highly successful marketing campaign delivered over 10,000 new contacts to BUPA from their selected target lists.

Services provided:

> Web Development
> Integrated Marketing
> Interactive Sales