What they wanted:
DK2 became the exclusive UK importer and distributor of a water filtration system from New Zealand called 'Aquapura'. Following consultation with the Iguazu business development team it was agreed that the existing name, branding and packaging was not optimised for a UK audience.

What they got:
Iguazu designers reworked the product packaging in order to highlight the main product benefits as well as including additional filtration elements within the same compact packaging. A new name and a compelling slogan lead to retail orders from outdoor specialists Millets and Blacks.

Result:
A great product made better by the expertise and knowledge of the Iguazu team. 2007 is going to be a big year for iStraw.

Services provided:

> Web Development
> Product Development
> Integrated Marketing
> Interactive Sales