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Arny Wear Email Newsletter

Client: Intelligent Fabric Technologies Plc
Project: Email Newsletter Campaign

What they wanted:
Intelligent Fabric Technologies Plc wanted a co-ordinated promotions campaign that would be delivered at the peak travel and holiday season. The objective was to strengthen client loyalty and maximise the interest around the Arny Wear brand through an online email campaign.

What they got:
An eye catching newsletter that was delivered in timed phases to three differing client categories. The editorial and promotions were subtly modified to maximise the conversion and click-through rate. Each newsletter incorporated a one click online promotions discount that used the latest tracking technologies.

Services provided:

Newsletter Design
Cross mail-client compatibility
Multi-format output - email and text versions
Multi Award Winning affiliate email service provider
Tracking and Analytics - readership and click conversion
Full code of conduct and anti-spam compliance